Online shopping is, without a doubt, one of the fastest-growing markets on the planet. It is expected to reach 4 trillion worldwide shoppers in 2020 and around 300 million in the US by 2023. With such an impressive public to address and a lot of competition to worry about, it can be difficult to woe new shoppers periodically.
A professionally looking website will simply not suffice unless it is rich in trust badges and social media links. Even when all these elements are present on your site, not having the most appealing web design elements will stop you from getting the conversion rates you are aiming for. If you are a business manager looking to grasp a few of the secrets to successful web design, we have good news for you: you don’t need to be a professional web designer to understand these simple concepts. Plus, we are here for you if you need practical help with implementing any of the following ideas.
Tip #1: Choose The Right Colors For Your Website
When selecting the colors for your site, sticking to your favorites is not a good idea. If you fancy a crazy color like fuchsia or neon pink, chances are your design is going to scare off most of your first-time visitors. Written content is difficult to read when set against a background with a powerful color that makes reading difficult. First-time visitors are likely to click off your homepage as soon as they land on it if they are unable to clearly read the information they are looking for because of bright, vivid designs.
The right approach here is to use colors that express the emotions that best match your brand’s message. Colors are powerful message conveyers and they can determine whether a customer will complete a purchase or stay loyal:
You might have noticed world leaders wearing a lot of blue ties during important official meetings. It’s because blue evokes strong feelings of trust and dependability. Lots of big brands are using blue as part of their brand’s symbols and logos. For example, computer brands and banks are harnessing the power of blue and if you are running a marketing, construction or service business, you should consider adding blue to the site’s design.
Red expresses a youthful character and a lot of excitement and it is suitable for the web design of a site that sells games or clothes for your for kids and teens.
Green is a great color that evokes rebirth, growth, life and peacefulness, so if you are selling healthy, eco-friendly food or drinks or items that are preferred by environmentally aware customers, stick to green.
High-contrasting colors are suitable for the call-to-action area of the site as they can help it stand out more. Just make sure not to abuse these colors or you will get the opposite results.
Tip #2: Use Fonts That Match Your Brand
Opt for a font that expresses the freshness, innovation, reliability or comfort of your brand and business. Make sure you leave enough space between the lines of your written content. As a rule of thumb, use 150 percent of the font size for the line spacing and you should create the ideal setup.
Do not hesitate to make use of whitespace. This is the space between the buttons, menu, banners, header, written content, video sections and the rest of the elements on the site. Having plenty of negative space on your site is an excellent idea, as you will be able to focus on the most important details that your visitors should not miss out on. This includes anything from the call to action to an appealing image on the front page. For example, when someone wants to read about a new casino online like on this page here https://www.australia-casino.org/new-online-casinos, they should be able to clearly see the logo of the new casinos and any essential information on welcome bonuses that will catch the eye of the readers.
Tip #3: Use The F Or E Reading Pattern
This pattern originates in the way the reader moves his eyes when looking at content online: from left to right starting from the top, scanning down to the right again, but to a lesser extent now than when they first started reading. In other words, the bottom right of your homepage is expected to receive the least amount of attention. Act smart and place your most important page elements in the most visible areas of the pages. The top left part of the pages is a good spot for your call to action.
These are just a few of the simplest website design tips that could help you beef up the visibility and success of your site while increasing your conversion rate, so do not hesitate to put them into practice.