ZIRCA

Challenge

Zirca approached Websym with an idea to create a new product – ContentDB, integrated native advertising platform, that helps manage global content campaigns across multiple networks and publishers.

The customer wanted to create a one-stop destination to monitor and understand the performance of all native advertising content campaigns.

Strategy

  • Websym along with the Zirca team created a roadmap for product development.
  • Websym chose the correct technology, architecture and cloud platform.
  • Websym designed a user-friendly campaign management interface.
  • Websym built a platform where networks and publishers can distribute content seamlessly across multiple searches, social and content discovery networks.
  • Websym developed a one-view dashboard that allows monitoring campaigns across all channels from a single, comprehensive dashboard.

Impact

  • CotentdB became Asia’s first integrated native advertising management platform.
  • ContentdB won the Best Content Marketing Platform/Software award.
  • Helped Businesses drive better ROI on their advertising.
  • Was shortlisted for International Cloud Computing Program award

Post Production

  • Websym Supports Zirca with customer-specific enhancements.
  • Supports the product for all types of maintenance and technology upgrade.
  • Websym helps Zirca add new features to the product.