The Customer is a provider of VOIP based communication products in the EMEA region.
The customer wanted to replace an existing ad campaign management system with real-time bidder driven campaign management platform.
A Cloud-hosted DSP was architected and developed that;
- Managed multiple types of ad campaigns.
- Integrated with multiple ad exchanges and networks to received bid requests.
- Implemented a real-time bidder for responding to bid requests based on configured campaign execution parameters.
- Supported configuration of bidding rules for campaigns.
- Enable plug and play capabilities to connect with ad exchanges/networks.
- Improved average campaign performance by more than 20%.
- Reduced ad exchange/network integration effort by more than 40%.
- Increased available campaign inventory through integration with ad exchanges.