ADVERTISING DSP

Customer Situation

The Customer is a provider of VOIP based communication products in the EMEA region.

The customer wanted to replace an existing ad campaign management system with real-time bidder driven campaign management platform.

Solution

A Cloud-hosted DSP was architected and developed that;

  •  Managed multiple types of ad campaigns.
  •  Integrated with multiple ad exchanges and networks to received bid requests.
  •  Implemented a real-time bidder for responding to bid requests based on configured campaign execution parameters.
  •  Supported configuration of bidding rules for campaigns.
  •  Enable plug and play capabilities to connect with ad exchanges/networks.

Impact

  •  Improved average campaign performance by more than 20%.
  •  Reduced ad exchange/network integration effort by more than 40%.
  •  Increased available campaign inventory through integration with ad exchanges.